followers: 14.5M
posts: 4K+
engagement rate: 0.03%
average interactions per post:
4,353 likes, 30 comments
They share a lot of user generated content and promote sales often on their stories. They share 3-5 feed posts a day, including video content. However, despite having a large number of following, their engagement rate is significantly low. An account that has over a million followers should have an average engagement rate of 1.97%. This shows that the brand barely interacts with their followers. There is a huge room for improvement when it comes to Instagram marketing.
followers: 822K
posts: 4K+
engagement rate: 0.06%
average interactions per post:
520 likes, 9 comments
The mission of this account is to promote body positivity. They also share their customers' posts on their feed by allowing them to use the hashtag #foreverbabe. They share 3-5 feed posts a day while promoting sales on their stories. The engagement rate is tiny bit better than the original account but still has poor performance. An account with 100K-1M followers should have 2.05% engagement rate.
followers: 386K
posts: 4K+
engagement rate: 0.26%
average interactions per post:
1,000 likes, 11 comments
This account is specifically targeted towards men. They also feature people through the use of hashtag #forever21men. Compared to the other accounts, they post 5-6 times a week. It has the lowest number of followers hence the better engagement rate. However, it still doesn't meet the average engagement rate.
followers: 70.6K
likes: 389.1K
engagement rate: 0%
average interactions per post:
59 likes, 2 comments, 1 shares
Forever 21 has a good number of following on Tiktok but their engagament rate is almost non-existent. They post 5-6 times a week Their content consists of user generated content, behind the sccenes, and hauls. They have very low views and barely get post interactions from their followers. TikTok's average organic engagement rate ranges from 3% to 9%. They don't seem to focus much on this platform when they should be. TikTok has over 1 billion active users monthly with Gen Z being the biggest audience. This gives the brand a chance to leverage the power of TikTok's audience.
followers: 15M+
likes: 15M+
average interactions per post:
50 likes, 0 comments, 1 shares
Despite having millions of followers and likes, Forever 21's Facebook page seems to perform quite poorly. An average engagement rate on Facebook is between 0.5 to 0.99%. Below 0.5% engagement rate is considered low. However, Forever 21 doesn't even seem to meet the average rate when it comes to their engagement. This means that their followers barely come across their content let alone interact with it.
followers: 1.9M
tweets: 21.8K
average interactions per post:
20 likes, 0 comments, 0 retweets
According to a poll from the Online Advertising Guide, the average Twitter engagement rate is around 0.5%. Brands with excellent Twitter marketing usually achieve an engagement rate of 1-3%, but anything above that is quite rare. With Forever 21 having over a million followers, their engagement rate is awfully low. Some tweets get barely to no interactions despite the number of following. It almost seems like they don't pay attention to their marketing strategy and post for the 'sake of posting'. They could definitely make use of their large following by switching up their Twitter strategy.
followers: 601K
monthly views: 10M+
Forever 21's Pinterest account seems to perform better than their other social media platforms with over 10 million monthly views. It can be seen that they pin a lot of their content that drives traffic to their website since Pinterest works like a search engine platform. They have a lot of boards created however none of them contains a lot of pins. Pinterest is one of the best platforms to drive traffic to other sites so they could definitely take more advantage of it by repinning and repurposing their content from other medias.