To lower our clients CPA, there’s 2 things we focus on at all times:

Improving our pre-click metrics (our hook rates, hold rates, outbound CTRs) and improving the post-click metrics (LP view rate, CVR).

Today I’ll share with you a few ways we go about improving our post-click.

Here is a video of Brandon Wasoski, the Founder of Growthub going over this document

https://www.loom.com/share/d9c1347b19244c899c20fc2a34573c9e

Here’s what I’m gonna cover 👇

🥇 Variables to test on a landing page

🧪 Control/variant split-testing

🍼 Basic LP A/B testing

☄️ Heatmap split-testing

🥇 Variables to test on a lander

Understanding which variables play the biggest role on your landing page is crucial.