(All prices USD, excluding VAT)
Every tier includes senior oversight, CRO-first thinking, and structured decision logic.
The difference between tiers is not effort or design quality.
It is the depth of conversion architecture, meaning how much control we build over how your customers think, evaluate, and decide.
At lower tiers, we ensure your store works and converts properly.
At higher tiers, we engineer how your store performs under traffic, especially paid acquisition.
| 🟠 Growth – Strong Foundation | 🔴 Scale – Structured Growth Engine ⭐ | ⚫ Elite – Full Conversion Architecture | |
|---|---|---|---|
| Investment | $3,000 | $5,000 | $8,000 |
| Best For | Brands validating or upgrading | Brands scaling paid acquisition | Major relaunches & competitive markets |
| Build Type | Semi-custom Shopify (premium template by client) | Fully customized Shopify build | System-level architecture build |
| Base Scope | Home + Collection + 1 PDP | Same | Same |
🟠 Growth → Strong foundation to launch confidently
🔴 Scale → Structured system to improve performance and conversion under traffic
⚫ Elite → Full conversion architecture controlling how users move, think, and decide
⭐ Most brands running paid traffic operate in the Scale tier.
| Deliverable | What It Is | Why It Matters (Commercial Impact) | 🟠 | 🔴 | ⚫ |
|---|---|---|---|---|---|
| Structured Competitor Benchmarking | Systematic analysis of direct competitors’ positioning, offers, and structure | Prevents you from repeating weak positioning patterns, underpricing perception, or copying category norms that suppress conversion performance | ✔ | ✔ | ✔ |
| Surface Benchmarking | UX and structural comparison against industry standards | Ensures your store does not fall below expected usability norms, which silently reduces conversion before persuasion even begins | ✔ | ✔ | ✔ |
| Friction Identification | Mapping where users hesitate, drop off, or fail to progress | Reduces hidden conversion blockers that waste paid traffic and increase customer acquisition cost (CAC) | ✔ | ✔ | ✔ |
| CRO-Driven Content Hierarchy | Structuring sections based on how users process decisions | Ensures information is delivered in the order users expect, reducing confusion and shortening time to purchase | ✔ | ✔ | ✔ |
| Adjacent Market Research | Studying category leaders beyond direct competitors | Enables strategic differentiation instead of competing purely on price or aesthetics | ✔ | ✔ | |
| Strategy Shapes Layout | UX structure guided by persuasion logic, not visual preference | Prevents “beautiful but low-converting” layouts that look premium but underperform commercially | ✔ | ✔ | |
| Buyer Intent Mapping | Identifying awareness levels, objections, and user mindset | Critical for paid traffic, ensures messaging matches user intent and reduces bounce rate | ✔ | ✔ | |
| Multi-Stage Funnel Logic | Structuring TOF / MOF / BOF alignment | Aligns the store experience with advertising funnels, improving consistency and conversion across campaigns | ✔ | ||
| System-Level Flow Mapping | Mapping how users move across multiple pages and decision paths | Enables control over the full buying journey, not just individual pages, increasing scalability and performance under traffic | ✔ |
| Deliverable | What It Is | Why It Matters (Commercial Impact) | 🟠 | 🔴 | ⚫ |
|---|---|---|---|---|---|
| Conversion-Safe Structures | Proven page frameworks designed for conversion | Prevents structural confusion that reduces trust and increases abandonment | ✔ | ✔ | ✔ |
| Proven Layout Logic | Industry-tested page flow and hierarchy | Minimizes usability risk during redesign or migration, protecting existing performance | ✔ | ✔ | ✔ |
| Decision-Driven Architecture | Structuring layout based on buyer stage and readiness | Improves performance by aligning information depth to user intent | ✔ | ✔ | |
| Page Intent Differentiation | Structural differences for cold vs warm traffic | Avoids overwhelming new users or under-informing ready-to-buy users | ✔ | ✔ | |
| Strategic Content Depth Control | Controlling how much information is shown and when | Prevents cognitive overload while maintaining authority, especially for complex or premium products | ✔ | ||
| Navigation Toward Conversion | Menu, linking, and page pathways designed around conversion goals | Reduces distraction paths and keeps users focused on completing a purchase | ✔ | ✔ | ✔ |