The Complete Propensity Model Data Points Library for identifying the likelihood of Leads, Opportunities and Customers to convert for a B2B SaaS company.

Your comprehensive guide to 120+ data points for building winning propensity models + a free checklist for implementation →

Propensity Model Checklist

Every signal, source, and strategy you need to predict customer behaviour. Something missing or doesn’t seem right? Please let us know.

Here’s the categories:

A. Product Usage & Engagement (20)

B. Competitive Intelligence (13)

C. Sales & Pipeline (20)

D. Marketing & Lead Generation (21)

E. Customer Success & Support (11)

F. Company & Firmographic (13)

G. Technology Stack (11)

Ready to transform your GTM with data-driven propensity modeling? Start with the high-priority signals and build from there. Get in touch if you’d like to learn how MarketSizer works with leading CS/CX/LiveChat/Chatbot SaaS companies to help them leverage Competitor Intelligence to power-up their propensity models.


A. Product Usage & Engagement