by CAT ALECU-DRĂGOI

BEAUTY & FASHION

bella-bra.com / Head of Creative Strategy (January 2026 - April 2026)

Video Ads (Briefs + Finished Ads)

Static Ads (Ad Copy and Assets)

Meta Ads: What’s Working, What’s Fatigued, Opportunities

International Women’s Month Campaign

HOME & GARDEN

cedarplanters.com / Head of Creative Strategy (January 2025 - December 2025)

Foundational One–Sheet

Customer Journey Maps

Persona–Angle–Fit Matrix

Modular Scripts for In-House Shoots

Angle Vault & Anti-Fatigue Strategy

Asset Naming System Doc

Campaign Landing Page: Figma Design Proposals