Product Faculty on LinkedIn: #CPOMastery #ProductManagement | 342 comments

Build a team 🔹 Marty Cagan, Founder SVPG

  1. Coaching

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  1. To be a good manager, coaching is extremely important

  2. Every problem is a people problem

  3. You do a good job in staffing, then coaching becomes easier

  4. Staffing is the job of hiring manger and not HR - Start as mentors & show opportunity and then ask to join

  5. As a people manager the product is people - promotion of people is the biggest succes

  6. Strategic Context (Lead with context & not control-Netflix) - If you want team to solve the problems, and make decision -> give them as much as context

  7. Product Vision : This drives the architecture and they need to know where we are going. They need to know where we are going to make a better infra.

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  1. Team Topology: How each product team is related to and what they own. This is the most difficult and important decision a product leader would make. If not done right the teams would be fighitng the topology itself.

a. Sense on ownership: Each team to own something meaningful

b. Autonomy: No team at scale as 100%. "Can you 100% within you team" If Topology is done well then

c. Alignemnt : Highly Aligned loosely coupled

Head of Product & Technology needs to work together, alot of negotiation involved.

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  1. Product Strategy : To get the maximum out of a given set of resources. Manage the people by servant based leadership.

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Focus is extremely important. Companies spread their people evenly across 50 different needs & you end up moving the needle on none. - Called Peanut Butter Strategy

The “Peanut Butter Approach” is a derisive term used in business to describe spreading anything – money, energy, time – too far and too thin to be effective or useful.

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You want the vision to applied to as much of the organisation. Google has no vision, Youtube, Search, Gmail would have different visions. But most of the companies have divided visions which prevented the team to see the bigger picture which in turn leads to better outcomes


Diversity & Inclusion 🔹 Kruti Patel Goyal, CPO, Etsy

Diverse teams are stronger and inclusive culture is more resilient. Inclusion in team would lead to inclusion in the prodcut.