1st Customer Persona for [TANISHQ]
| Customer Persona Name |
Geeta |
| Age |
26 Years |
| Location |
Delhi |
| Family Status |
Upper Middle Class |
| Education |
MBA |
| Interest |
Movies , Music , Parties |
| Pain-points |
|
| Goals |
Get married in coming year |
| Buying Behavior |
Makes decision as per peers influence |
| Channels for Information |
|
2nd Customer Persona for [TANISHQ]
| Customer Persona Name |
Anita |
| Age |
45 |
| Location |
Jaipur , Rajasthan |
| Family Status |
Rich |
| Education |
Graduate |
| Interest |
Cooking , Managing Household |
| Pain-points |
|
| Goals |
|
| Buying Behavior |
Explore latest jewellery and frequent / impulsive buyer |
| Channels for Information |
|
3rd Customer Persona for [TANISHQ]
| Customer Persona Name |
Aniket |
| Age |
50 years |
| Location |
Bangalore , Karnataka |
| Family Status |
Rich |
| Education |
Business Man with MBA |
| Interest |
Travel and Business investments |
| Pain-points |
|
| Goals |
|
| Buying Behavior |
Impulsive decision maker |
| Channels for Information |
|
Content Map for Customer’s Lifecycle
Pick any one customer persona from the ones you’ve created above and create a content map of their lifecycle.
| [GEETA] |
Lifecycle Stage - Awareness |
Lifecycle Stage - Consideration |
Lifecycle Stage - Decision |
| Description of customer mindset in each stage of the lifecycle |
Awareness of the latest jewelry. |
Considering Bridal Jewelry. |
Different types of bridal jewelry as per choice and liking. |
| **Problem/opportunity |
|
|
|
| that the above persona |
|
|
|
| needs help with**. |
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Refer to (A) for more. | Reels, Ad posts, Video ads, Influencer Promotions, Blogs.
**** | Reels, Ad posts, Video ads, Influencer Promotions, Blogs. | Reels, Ad posts, Video ads, Influencer Promotions, Blogs**.** |
| Format or Platform | Facebook, Instagram, Google Ads, Billboards | Facebook, Instagram, Google Ads, Billboards | Facebook, Instagram, Google Ads, Billboards |