🛠 Product

• The Adjacent User Theory
• The importance of defining precisely your targer user
• Unsplash's product story
• Lessons Learned Scaling Airbnb 100X
• How to navigate the product-market fit journey
• Product Zeitgeist Fit
• When PayPal Found Product-Market Fit
• Why most analytics efforts fail
• How Duolingo grew from 5M to 200M users in 5 years using product-led growth
• Choosing Your North Star Metric
• 15 Mindful Product Principles from Allen Zhang, Father of WeChat

💎 Brand

• [Cult Wars: The Making of a Cult Brand](https://medium.com/@jordanodinsky/cult-wars-the-making-of-a-cult-brand-152bce93981f#:~:text=There has been a meteoric,to see their brand win.)
• How Founders Should Think About Marketing
• Brand-Driven companies
• Oatly's marketing strategy
• Which brands create emotional connections and strong bonds with its consumers?
• 10 Lessons from the Brand Winners and Losers of the Past Decade
• Create brand-centric narratives
• The Future of a Brand Promise: Values, Action and Impact
• The brand checklist
• 10 Marketing Lessons for early stage founders
• How to build an organic brand presence on TikTok

👨‍👨‍👧‍👧 Consumer Social

• Community Takes All: The Power of Social+
• Social platforms early days growth
• Hierarchy of Engagement, Expanded
• Musical.ly trajectory
• Twitch and Periscope memos
• Pinterest memo
• TikTok's engine explained
• Houseparty insider story
• Social strikes back
• OnlyFans Flywheel mechanism

🗑️ Retention

• What is Good Retention?
• Why are VCs obsessed with churn?
• Why Retention Is The Silent Killer
• Scale and Loyalty are more important online than offline
• How to increase retention?
• Boost your eCommerce store’s customer retention
• Using analytics to improve the retention of your app
• Blue Apron's fall
• The One Growth Metric that Moves Acquisition, Monetization, and Virality
• Your CAC doesn’t matter
• Retention is Hard, and Getting Harder

✋Engagement

• The Power User Curve
• What factors influence DAU/MAU? Nature versus nurture
• Hierarchy of Engagement, Expanded
• A Framework for Consumer Attention
• Where Net Promoter Score Goes Wrong

🧭 Marketplace

• The Hierarchy of Marketplaces
• Whats Series A investors look for?
• Four Paths to Marketplace Success
• Strategy and tactics for increasing conversion rates in marketplaces
• FJ Labs Marketplace Matrix
• 13 Metrics for Marketplace Companies
• a16z Marketplace 100
• Growing Initial Demand
• Drive initial supply
• Thumbtack's story
• All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
• Marketplace take rates factors
• What Makes an Online Marketplace Disruptive?
• Growth Frameworks For Your Marketplace

🥇 Acquisition

• Launching off Someone Else’s Back
• Why consumer startups should obsess over their Resting Growth Rate (RGR)
• How startups die from their addiction to paid marketing
• How Duolingo Built a $700 Million Company Without Charging Users
• How to improve influencer marketing campaign predictability and performance
• Facebook Ads campaign struture – best practices in 2020
• The best referral marketing strategies
• How to measure WoM
• Canva's backlink empire
• Masterclass SEO & content strategy
• How the biggest consumer apps got their first 1,000 users
• A Brief Memo on the B2B2C Model
• Measuring marginal organic contribution from paid marketing
• A Customer Acquisition Playbook for Consumer Startups
• Pinterest and Grubhub’s Former Growth Lead on Building Content Loops
• Your Marketing Org is Slow. Here’s a Framework to Move Faster
• 796+ open sourced growth tactics
• Current's influencer playbook
• Distribution and conversion models
• How Airbnb Created An SEO Moat That Seems Invincible
• Learnings from Wish growth team

📟 Consumer SaaS

• Consumer Subscription KPI Benchmarks
• Negative Churn and Consumer SaaS
• Mobile Subs Dashboard
• Ceilings in CSS
• CSS market Insights 2020
• How The Athletic Built One of the Most Successful Subscription Media Businesses in the Country
• 10 Factors To Consider When Evaluating Consumer Subscriptions

✌️ Case study

• How Noom grew to a 9-figure revenue
• Strategies That Propelled Hims & Hers Into Unicorn Status
• The Insider Story of Waze
• How We Took Instagram To A Billion Users
• A Peek Inside Wise
• A Brief History Of Spotify
• Brian Chesky on Launching Airbnb
• OnlyFans backstory
• How Pinterest Grew From 3,000 to 73 Million Users
• Shein: The TikTok of Ecommerce

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