Image by Benigno Hoyuela via https://unsplash.com/@benignohoyuela/collections

In closing, Forever 21 may have went through some mishaps along its journey however, it's still possible to get back up again with the right intentions and strategy.

A brand wouldn't be successful withouts its trial and error. Hence why I've created this project to showcase the potential Forever 21 holds with its history of dominating the fashion industry. Although currently it's a fast fashion retailer, if it switches things up to a sustainable industry by having a positive influence on the environment then it'll be able to attract people's attention and their support.

Image by Benigno Hoyuela via https://unsplash.com/@benignohoyuela/collections

“The secret of change is to focus all of your energy, not on fighting the old, but building on the new.“

                           *— Socrates, Philosopher*

Image by Benigno Hoyuela via https://unsplash.com/@benignohoyuela/collections

With that being said, I've enjoyed creating this passion project for Forever 21 and all credits goes to the rightful owners. The whole rebranding design was created by holding the image of minimalism and a modern look. I made sure to still keep the original identity of Forever 21 but add some spice here and there as needed.

This whole project has been written in bite-sized information to make it easier to digest. I hope you also enjoyed checking out this project as much as I enjoyed creating it and feel free to check out my other work!

Enjoy the rest of your day! :,)