How do you tell your customers you need to raise your prices?
Your margins are squeezed.
Your costs have gone up, and you need to hit your revenue goals.
Of course you're terrified of telling your customers.
That's exactly where this business owner found themselves. They had around 15 ,000 loyal customers on their email list who loved their products.
But the company needed to raise prices to stay profitable and continue delivering quality.
So how do you tell 15k people they'll be paying more without them feeling upset, betrayed, or ready to jump ship?
They were sitting on a potential customer relationship disaster.
One poorly worded email could’ve damaged years of trust and caused a mass exodus right when they needed the revenue most.
They were stuck between a rock and a hard place: raise prices (and potentially lose customers) or keep prices the same (and struggle to hit their revenue goals).