Imagine having tens of thousands of people on your email list who already know, like, and trust your company...
And generating practically zero revenue from them.
That's exactly where this B2B company found itself.
They were crushing it with paid advertising, helping local businesses in their industry increase profits, but their email marketing?
Non-existent.
They had a massive email list - tens of thousands of subscribers who had shown interest in their services.
But every time they tried to send an email, they were met with poor engagement and no sales.
They knew their email list could help them maximise their advertising dollars and offer existing customers more opportunities to buy.
But their previous DIY attempts had been so ineffective that they had actually lost the trust of their subscribers.
They were sitting on a literal goldmine of warm prospects... and couldn't figure out how to turn it into revenue.