When this multi-brand e-commerce company reached out, they were facing every online retailer's nightmare.
Despite having a growing customer list and investing heavily in paid advertising, their overall business revenue had been declining for months.
The problem was painfully clear: they were stuck under $20k in monthly revenue with virtually no repeat purchases from their loyal customers.
Their team had only dabbled in email marketing, leaving massive revenue on the table while their advertising costs continued to climb.
They were trapped in the expensive cycle of constantly acquiring new customers through paid ads, with no strategy to maximize the value of existing customers.
Here's what most coaches get wrong about email marketing: they think it's about sending weekly newsletters and hoping for the best.
That's not email marketing - that's email hoping.
Instead, I implemented what I call my Triangle Email System.
Think of it like this - you've probably got systems for everything else in your business (client onboarding, social media, maybe even sales calls). But email?