The Spring Membership Campaign was created to attract new members during a high-energy season by introducing a limited-time offer that would replace our free trial model.

Marketing Campaign

September 2025

The Spring Membership Campaign was created to transition C3 Training Kensington away from a free trial model toward a more intentional, paid offering that attracted committed members. The initial Spring Offer ran for 6 weeks and was extended to 8 due to strong demand and positive results.

After seeing its success, I proposed and implemented a paid two-week trial at $45 - designed to target people serious about joining and improve lead quality. This idea became part of our long-term marketing strategy, balancing accessibility with value and commitment.

“Spring Into Strength’ Campaign.

🎥 My Role

I led the creative direction and execution of the campaign, including:

• Concept development and visual theme design.
• Creation of promotional reels, carousels, and static posts.
• Copywriting for social captions and EDMs.
• Coordination with coaches for member testimonials and class highlights.
• Welcoming new members throughout the campaign and assisting with onboarding.
• Gathering member feedback to inform retention strategies and future offers.
• Monitoring engagement and performance across social and email to identify what resonated most with our audience.

Hapana EDM sent to all inactive members.

📈 Outcome