C3 Training Kensington is a boutique Sydney gym built around the values of Coaching, Community, and Care. My role involves managing their social media presence and digital marketing to grow brand awareness and strengthen community connection.

Social Media Management

November 2024 - Present

🎥 My Role

I plan, film, and edit short-form video content that highlights real member experiences, coaching moments, and community events. This includes:

• Creating reels, carousels, and story sequences aligned with weekly programming.
• Managing the content calendar and scheduling posts.
• Writing engaging captions that reflect C3’s tone - motivational, inclusive, and community-driven.
• Engaging with members via comments, DMs, and community updates.

A typical fast paced reel of one of the gyms weekend sessions.

A typical fast paced reel of one of the gyms weekend sessions.

Insights.

📈 Highlights & Achievements

• Developed a member-led content strategy that increased authenticity and engagement.
• Helped grow follower engagement and improve trial conversions through storytelling.
• Produced consistent campaigns for events like Movember Charity Day, C3’s 1st Birthday and Team Energy Saturdays, reinforcing the brand’s community feel.

1 of 3 pinned posts showcasing the community, and positivity of training with a group that feels like family.

🎯 Key Takeaway

This ongoing role has strengthened my creative strategy, copywriting, and short-form editing skills - and deepened my understanding of how community and connection drive brand loyalty. While I’m continually learning and refining my craft, I’ve developed strong instincts for storytelling, timing, and visual composition by studying gym influencers, creative directors, and photographers whose work inspires me. Each campaign has been an opportunity to experiment, improve, and evolve my creative process.