<aside> 💡

CRISP is a general purpose doc that can be used to drive understanding of a situation and align on a course of action. Consider it for things like making the case for a new product, feature, market, channel, or policy. You can read more about it here.

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Context

• Goal
  • Quickly get your audience on the same page
• Questions to answer
  • Why are we working on this project? Is there any internal/external change triggering it?
  • What prior work or assumptions is this building on?
• Format
  • 1-2 paragraphs

Requirements

• Goal
  • Give your audience a shared definition of success
• Questions to answer
  • What outcomes or metrics must we achieve, over what time period?
  • Are there any strategic principles or guardrails we must adhere to?
• Format
  • 1-5 bullet points

Insights

• Goal
  • Make a recommendation, followed by supporting arguments and evidence
• Questions to answer
  • What is the overall course or action you recommend taking?
  • What did you learn about your customers, the company, or the market, that led you to this recommendation?
• Format

  • 1-2 pages

  • Series of declarative statements followed by supporting arguments, using the Pyramid Principle:

    

Solutions

• Goal
  • Outline a specific course of action to implement your recommendations
• Questions to answer
  • What do you recommend doing?
  • How long will each action take, who should own them, and what investment is required?