flow:

• problem → emotion → logic → action
• client first feels, then think and then take decision.

types of leads:

• awareness-based leads: aware about the problem but do not know how to find solution to the problem.
• buyer-ready: aware about the problem, aware about the solution and is ready to buy. this lead need little effort.
• har lead ko pitch karna different hota hai, baat karna different hota hai

buying triggers:

• emotional:

  • fear, desire, status, this is not a very good approach

• logical:

  • price, feature , testimonial

• log emotion se buy karte hain aur logic se usko justify karte hain

• lead trust par depend karta hai

  • trust k baghair lead convert nahi hota
  • trust develop hota hai
    • consitency se, proof se, value se.
  • no trust = no sale

• buying intent:

  • what is the lead asking, how is her/his behaviour.

• ghalat psychology target karne ka nuksaan

  • buyer-ready ko basic cheez samjhana → loss
  • awareness lead ko hard-sell karna is also a loss.
  • result: paisa waste, lead waste

• har lead same nahi hai, psychology samjho,

  • right message → right time → right lead.