Fundamentally you've got two objectives as a business that storytelling can really help with

  1. Reach an Audience
  2. Grow the Audience

So here are somethings you have to do as a business to make storytelling help you reach the above gaols

Once you have the audience, wherever you go, they will follow. Then they will listen.

You have to continually tell the stories to keep the relationship going.

"If I stop preaching to the choir, they'll stop singing" - Martin Luther King