Our goal was to create the service for business registration and open business bank account online by electronic signature
The web version was existed. We had approximately 1000 customer per month. And to improve user experience stakeholders decided to create a single iOS application for business registration, open bank account, and electronic signature.
We have 2 months on design. And the goal was not only repacked mobile version into the app. The goal was to decompose existed CJM and design new.
The key metric was bounce rate. In web version bounce rate was approximately 60%. Our goal was to decrease this metric.
I invited into the projects after the web version launched. My responsibility was prototyping, design and user testing.
I started with research and interview with our customers. I communicate with our support service to find soft spot in our service. After research I created CJM.