Before working with any data, it is essential to understand the business itself. This section helps define what the company does, how it generates value, and who its customers are, ensuring all analysis is grounded in a real business context. So, it is time to check:

📦 Product / Service: What exactly does the company offer?

👥 Customer: Who is the target customer?

💰 Revenue - How does the company make money?

⭐ Value Proposition: Why do customers choose this company?