Bus App: User Survey Results and Analysis

Results and Analysis

Link to Excel data spreadsheet:

Main Takeaways (Info taken at 11:30am, 9/23/2020, with 25 responders)

Responders to the survey ride the bus much less than I anticipated; only about 22% of responders ride the bus more than once a month.
Most, about 57%, of the responders use the bus because of low cost or convenience.
The top three features responders like to see are:
- Multiple route options for a given trip
- Ability to buy tickets within the app
- ETA of next available bus
The top three features responders do not like are:
- Inaccurate ETA / tracking
- Lack of real-time bus tracking
- Too much visual information
Most of the responders (47%) use a transit app every time they ride a bus
The top three improvements riders want to see are:
- More accurate ETAs
- More accurate GPS / real-time tracking
- More delightful UI / visuals
A vast majority, about 86%, of users either never, or almost never, miss their bus or get on the wrong bus by accident because of their transit app
28% of the responders were 30 years old
About 70% of all responders were between 20-30 years old