Looking at the brands image/ personality
Last year we did Branding with Daniel and in this module he taught us all about how a brand has a personality and within that brands have tones of voice and you can control what people think about your brand. This is a very important part of branding, you want people to see your brand in the best light and think highly of that brand. So I decided to take some time and really think about what I want for this brand and for my website, what do I want people to associate with how I am telling this story and the overall look and feel of the website that I will have created.
I made a word bank of all of the words that I want the user to associate and think of when they use my website and see the content and its design. I have also noted down some tones of voice that I want my website and brand to give off. The overall vibe is that I want it to be mature and sophisticated.
What do I want this website to look like?