How to validate before you build, and become the Product Manager who ships great products
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In 30 minutes, set your product up for success:
Describe your Product Idea in as much detail as possible. Use this section to brain dump. Write in free form or use dictation. The goal is to get your idea out of your head and onto the page.
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Write your idea here
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Your Validation Stack is a list of assumptions that must be true for your idea to work. This is about what you currently believe is true. Answer the following questions:
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| Assumption | Your Answer |
|---|---|
| My target Customer is… | |
| The Problem my customer wants to solve is… | |
| My Customer currently solves their Problem by… | |
| We believe we can solve our Customer’s problem by… | |
| My Customers measure success by… | |
| My earliest adopter will be… | |
| The policy measure we can take advantage of is… | |
| I will make revenue by… | |
| My primary competitors are… | |
| My biggest technical risk(s) is… | |
| My biggest financial risk(s) is… | |
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We want to identify the Riskiest Assumption of your Validation Stack. If Riskiest Assumption fails, then whether the rest are correct doesn’t matter.
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Ask yourself:
“Which of these assumptions do I feel the least confident about?
Put *** next to it
It’s ok to have multiple!
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Now, run your assumptions through AI so you can see blind spots before you spend months building.