It’s 2022, and every successful brand has an audience that's engaged and involved. But in a bottomless pit of social media noise, bombarding your users with information about your product is just not enough.
So what do you do?
You need to give them ideas to engage with. Through Snacks.
“Snacks” are bites of engagement for your audience. The Snack Table is your bank of content; the means through which you engage your audience.
“Snacking gives you something to do, a reason to be hanging out”, says Noelle Flowers, a community builder at Commsor. If your brand is the party, the “snacks” are the content that allows for engagement. And it’s through engaged audiences that strong communities are built.
Your audience needs a reason to be lured in, and more importantly, to stay: to become active users of your product. **But brands continue to invade their audience’s screens with unimportant, salesy information.
As a brand, you need to meet different people where they’re at on their journey. Whether a passive lurker, an avid user, or an evangelist: they all require a strong foundation of who and what you are.
Your snack table is that foundation. Quick nibbles, larger platters, and big bites all ensure your audience is well fed; informed, active and engaged.
Enough of analogy. What does this actually mean? What are some must-have snacks?
Every brand has a unique audience. To understand what it is that your audience needs from you, you need to dig deep. If you’re one of the startups that has built your brand fundamentals, with a rock solid foundation, the Snack Table is for you.