You can’t appeal to everyone and your portfolio shouldn’t try to. A strong portfolio starts with knowing who you are and what roles you’re targeting.
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PPF Framework for defining your “designer profile”
From there, write your elevator pitch: a short intro that tells hiring managers who you are, what you bring, and why you’re a fit.
Prioritise stories that reflect your designer profile. Show work that’s relevant to the jobs you’re applying for. Your story should spark curiosity and clearly communicate who you are as a designer, not list tools or tasks.
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Quick storytelling tips
Insightful project title example
Visuals are part of your portfolio story. They’re not just any visuals. They show if you know how to do your job, how intentional you are, and if you can communicate quickly. Well‑done visuals can say more than written stories.
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Make sure to turn your visuals into stories
