Role: UI/UX Designer
Tools Used: Figma, Photoshop, Illustrator
Timeline: 2 Weeks
Website: -
1. Project Overview
BuckBox is a digital payment platform that simplifies transactions for individuals and businesses. While the old website communicated BuckBox’s services, it lacked a modern visual identity, intuitive navigation, and scalability for content growth.
The goal of this redesign was to:
- Improve user experience with clear navigation.
- Build trust and credibility with a professional and secure look.
- Highlight products & solutions in a structured manner.
- Drive engagement with blogs, FAQs, and strong CTAs.
2. Problem Statement (Old Website Audit)
When analyzing the old website (buckbox.tech), I noticed several pain points:
- Visual Design Issues
- Outdated design with limited brand personality.
- Inconsistent typography and spacing.
- Stock images felt generic and not tailored to fintech.
- Navigation & Structure
- Information scattered across pages.
- Lack of hierarchy – users couldn’t quickly find products, solutions, or FAQs.
- No clear user journey (e.g., from awareness → product discovery → conversion).
- Content Presentation
- Blogs and FAQs weren’t structured for readability.
- Testimonials and trust-building elements were missing.
- User Experience
- Few interactive elements to keep users engaged.
- Weak call-to-actions – “Get Started” wasn’t emphasized enough.