Pricing Strategy Canvas

Use this canvas to design, test, and refine your startup’s pricing strategy. Keep it live. Revisit often.

1. Product Snapshot

• What are you selling?

  e.g., "An AI-powered CRM for small e-commerce businesses."

• Target customer segment:

  e.g., D2C founders, early-stage e-commerce startups_

• Key value proposition (in customer’s words):

  e.g., “Helps me close deals 2x faster without hiring a sales team.”

2. Pricing Model Chosen

• Cost-Based
• Competitor-Based
• Value-Based
• Tiered Pricing
• Freemium / Usage-Based / Other → _________

Why this model?

Write 1-line rationale.

3. Customer Value Map

Use this to prioritize what customers value and where you stand out.

4. Willingness to Pay (WTP)

Top methods used (select all):

• Customer interviews