Context:

RnDAO is exploring building a DID solution to enable more composability between our ventures. Additionally, we might turn this solution into a startup focused on giving application builders a solution for authentication and login of users in their app. This research is about helping us (in)validate our ideas and discover if/how we can sell such a solution. The core goal of the research is to identify the value proposition for customers (devs building apps).

Our tool would integrate easily into their app via an SDK/API and allow people to create a user account with any login method (identifier) they prefer e.g. google signing, discord, twitter, etc. and connect other identifiers to the account

Hypotheses of value propositions for end users (remember that our customers are devs, while end user are the ones who use the apps that devs build):

• cross-app identity: we can offer a seamless experience akin to moving between apps inside Google’s product ecosystem. No need to reconnect your wallet and sign every time, just smooth flow like a composable product ecosystem.
• can merge accounts if signed first with google and then with twitter i.e. no duplicate accounts that then can’t be resolved

Hypotheses of value proposition for customers (devs):

• Cross-app Identity: reduces user acquisition friction by making signuplongin/account creation seamless
• No login: reduces friction by making login unnecessary. No need to connect your wallet/email/discord, you automatically get logged in
• (plus easy to integrate)

We’re preparing a grant for this project and we need the research to verify the grant is not misguided and then figuring out which features to prioritise to get market traction beyond RnDAO’s ventures.

Grant: https://docs.google.com/document/d/10liBKJrTgiJ_ihsFtjQU6anESyTZ7BtEooJPh5tanFY/edit?usp=sharing

Research Brief

Target audience: app builders.

Key Research questions: