Design Founder • Senior Product Designer

Boulder, CO • Hybrid

brandonarthur.xyz | hi@brandonarthur.xyz | linkedin.com/in/brandonarthurroth/


SUMMARY

Design founder and senior product designer with 10+ years building 0→1 products, leading design strategy, and helping startups raise early capital. Known for turning ambiguity into clear product direction and shipping intuitive, high-velocity UX for early-stage teams.

I create sellable vision through design by moving fluidly between collaborative, canvas-based exploration and production-ready execution. I use Miro and Figma to facilitate working sessions, shape product narratives, map systems, and rapidly explore ideas with teams. From there, I push concepts into increasingly real environments—using AI-assisted and vibe-coding workflows with Cursor, GitHub, Webflow, and Vercel to prototype, test, refine, and ship. This progressive process helps teams align early, reduce the gap between design and implementation, and turn ambiguous ideas into tangible products that can win funding, validate direction, and build momentum.


CORE SKILLS

Product Design: UX, UI, rapid prototyping, user flows, research synthesis

Product Strategy: MVP definition, 0→1 direction, pitch-narrative crafting, design-for-stage

Execution: Figma, systems design, brand systems, Webflow and live prototyping with AI/Cursor

Domains: Web3, marketplaces, creative tools, SaaS, consumer apps


EXPERIENCE

Co-Founder & Lead Product Designer — op.xyz

2022–2025 | Boulder, CO (Hybrid)

Web3 product studio focused on NFTs and digital collectibles.