You're probably freaking out already since you desperately opened this document. But fear not, this guide aims to assist you in every process of the meeting.
Whether you're a visual designer, a product manager or developer, leading Kickoff Meetings is one of the most crucial steps in branding & identity. Properly extracting the correct design direction and goals of your client's brand is a vital step in the process. (Believe me, you don't plan to do a 20-revision piece, just because of mismatched client expectations)
A little bit of disclaimer: I've curated this based on my experience working in the industry as well as added concepts from really great write-ups. Some of these techniques may be familiar with you already. So let's get started!
Just read the Gitbook written here, it's easier:
Hey Folks! Congratulations on landing that branding project. So, what's next? You sure are confident with your killer-design skills, but what about understanding and communicating effectively with the client? Well, you're in luck!
This guide aims to give you a smooth & silky process, from understanding their branding position to getting client approval*.
*I do not guarantee a 100% silky smooth run on your project. Shampoos falsely advertise that too.
Just read the Gitbook written here, it's easier: