Weiter – Music tech messaging workshop.pdf
A masterclass in writing effective brand messaging for musictech startups
The common mistakes founders make and how clarity will put you ahead of your competition
Presented by Weiter
Hundreds of musictech startups are launched every year, solving problems from music creation to discovery and tracking royalties. They’re fighting for attention, support and precious funding. But so many startups make the same mistake – treating their brand messaging like an afterthought.
People don’t buy the best idea, they buy the idea that’s communicated best. The best communication needs one important thing – clarity.
The problem? Most startups don't write with clarity.
They try to fix too many problems for too many people so the message is mixed and muddied. They confuse describing the product’s function with showing its benefit or worse they use clever language that ultimately makes it harder to understand what they actually do.
The reason? They approach their brand in the wrong way.
In this masterclass, Brand & Strategy Director Orwell McG shows you the approach he uses to create clear brand messaging that helps brands sell more. He’ll show you why so many musictech founders make the same mistakes and how to avoid them, so you clearly stand apart from your competition.
You’ll learn the process you need to find your key audience, show the value you deliver and translate it into pitch-ready messaging that builds trust with investors and gets you funded.
Show founders and startups the process behind writing clear, persuasive brand copy that stands you apart from every startup solving for the same problem. You’ll leave knowing how to define: