Here are 50 prompts for Brand Analysis that allow the user to enter their business, persona, USP and challenges information using <> placeholders:
Analyse how <business>'s brand positioning compares to its top 3 competitors in terms of target audience, value proposition, and brand personality. What are the key differences and similarities? How can <business> better differentiate itself based on its <USP>?
Evaluate <business>'s brand voice and messaging across all touchpoints (website, social media, advertising, etc). Is it consistent and aligned with the <persona> of its target customer? Identify any gaps or inconsistencies and provide recommendations.
Conduct a SWOT analysis of <business>'s brand, taking into account its <USP> and <challenges>. What are the main strengths, weaknesses, opportunities and threats? Use this to inform the brand strategy.
Assess customer perceptions and associations with <business>'s brand through surveys, interviews and social listening. How do these align or misalign with the intended <persona> and positioning? Recommend ways to bridge any gaps.
Analyse <business>'s brand architecture and portfolio. Is it clear, cohesive and intuitive for <persona> to navigate? Does it effectively communicate the <USP>? Suggest any changes to improve clarity and impact.
Benchmark <business>'s brand awareness, consideration, and loyalty metrics against industry averages and top competitors. Identify the main drivers and barriers, and recommend tactics to improve these key brand health metrics for <persona>.
Evaluate how well <business>'s brand purpose, values and story resonate with <persona>. Is it authentic, differentiated and compelling? How can it be enhanced to better connect with audiences emotionally?
Analyse the visual identity and design elements of <business>'s brand (logo, colour palette, imagery style, etc). Does it effectively express the brand <persona>, <USP> and values? Is it distinctive and consistently applied?
Assess the customer experience and journey for <business>'s <persona> across all touchpoints. How well does it deliver on the brand promise and <USP>? Identify pain points, moments of truth, and opportunities to exceed expectations.
Conduct a brand equity valuation for <business>, considering financial metrics as well as customer-based brand equity factors like awareness, associations, perceived quality and loyalty. Benchmark against competitors and identify key drivers of brand value for <persona>.
Analyse <business>'s brand partnerships, sponsorships and influencer relationships. Are they well-aligned with the brand <persona>, values and <USP>? Are they effectively reaching and engaging <persona>? Recommend ways to optimise.
Evaluate <business>'s brand content strategy and execution across owned, earned and paid channels. Is it valuable, relevant and distinctive for <persona>? How well does it support the <USP> and business objectives? Suggest optimization opportunities.
Assess <business>'s brand crisis preparedness and response protocols. Are potential risks and <challenges> identified and planned for? Is the crisis communication strategy aligned with the brand <persona> and values? Recommend any improvements needed.
Analyse <business>'s employer brand and employee experience. How well does it align with and reinforce the external brand <persona>? Does it help attract, engage and retain talent to deliver the <USP>? Identify any gaps and opportunities.
Evaluate <business>'s brand innovation pipeline and process. Is it customer-centric and guided by insights about <persona> needs and <challenges>? Does it effectively leverage the brand <USP> and assets? Recommend ways to strengthen innovation.
Assess <business>'s brand performance across key markets, segments and channels. Where is the brand strongest and weakest for <persona>? What factors drive or inhibit success? Use this to optimise targeting, positioning and execution by segment.
Analyse <business>'s brand messaging hierarchy and architecture. Is it clear, compelling and consistent across touchpoints? Does it effectively ladder up to the <USP> and brand promise for <persona>? Recommend ways to streamline and strengthen.
Evaluate <business>'s brand voice and personality attributes. Are they distinctive, authentic and resonant for <persona>? How consistently are they executed across verbal and visual identity elements? Identify opportunities to refine and differentiate.