Hi, I'm Muskan Goel — a passionate copywriter and communication strategist with 6+ years of experience turning ideas into impact.
I will craft compelling, high-conversion copy across ad campaigns, websites, emails, and social media — always rooted in clarity, emotion, and brand voice. My work blends creativity with strategy, helping brands communicate with purpose and build lasting connections. Whether it’s a product launch, a social post, or an internal campaign, I ensure every word aligns with intent and leaves a mark.
Why do you need a copy-led content strategist?
Struggling to turn ideas into content that connects? Posting regularly but still hearing crickets? Need your brand to speak, not just show up?
Effective communication today isn’t about more content — it’s about smarter storytelling. Whether it’s a social caption, a landing page, a paid ad, or an internal email, you need someone who can craft copy that cuts through the noise and makes people care. That’s where I come in — blending corporate communication finesse with marketing strategy, performance writing, and creative intuition.
🏆 Quick Wins & Credentials
- ✅ 1,349+ shares on viral educational Instagram reel (hair removal category)
- ✅ 1,275+ views with 56.7% retention rate (Reel performance, beauty niche)
- ✅ 10.3T+ total views across managed social media accounts
- ✅ Live website content for Cross Country India — Leadership, CSR & Culture pages
- ✅ Published articles on EssentiallySports, Desklib, and Simranshri
- ✅ Delivered ad and campaign copy across platforms for the paid ad campaigns.
🧨 Strategic Planning
Imagine having a content partner who can switch between boardroom briefs and Reels strategy. From internal comms to full-funnel launch plans, I build messaging systems rooted in audience insight, brand voice, and platform goals, with a balance of structure and storytelling.
🗃️ Content, Copywriting & Campaigns
Writing that works — across formats and objectives. I craft ad copy for Google, Meta & LinkedIn, persuasive landing pages, emailers, product descriptions, SEO blogs, and scripts that connect and convert. Every word is shaped for clarity, emotion, and performance.
📮 Social Media + Brand Voice
I don’t just write posts — I build online presence. From planning content calendars and writing scroll-stopping captions to shaping brand tone across platforms, I help you show up consistently and meaningfully — with a voice people remember.
🔁 Consistency with Creativity
Whether it’s executive updates, content pipelines, or carousel copy, I bring structure without stifling creativity. I make sure your brand voice stays clear, relevant, and unmistakably you across every touchpoint, every time.
Featured Works
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Digital Advertising Copy
Ad copy written with clarity, scroll-stopping hooks, and conversion in mind.
- Platforms: Google, Facebook, Microsoft
- Projects include: Kaboodle.in (parenting niche), van conversion service (local D2C), clean beauty brand, wellness campaigns
- Deliverables: Primary text, headlines, CTAs, audience-specific variants, story-format hooks
- Role: Wrote copy and supported basic visual concepts using Canva Pro, collaborating with designers for alignment
- Outcome: Improved CTRs, lower CPCs, stronger platform alignment, and message resonance
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Technical & Industry Writing
Research-led content for specialized domains, designed to inform, rank, and engage.
- Topics: AI in healthcare, mental wellness, edtech policies, cybersecurity, digital access
- Samples: SEO blogs, thought leadership articles, policy explainers, whitepapers, editorial features
- Tools: Google Docs, Ubersuggest, Ahrefs (basic), Grammarly Premium
- Role: End-to-end content development — research, writing, formatting, SEO alignment
- Outcome: Featured snippets, improved time-on-page, trusted contributor for industry-linked content
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Corporate Communications
Enterprise-ready internal & external messaging crafted for clarity, leadership tone, and cultural relevance.
- Samples: M&A announcements, CEO updates, award ceremony scripts, newsletters, internal policy rollouts
- Brands: Cross Country India (core team), internal HR-led campaigns, leadership comms
- Role: Adapted executive voice, created event messaging, wrote cross-team updates for diverse audiences
- Outcome: Higher participation in internal campaigns, better alignment across departments, stronger leadership visibility
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💼 Professional Summary
- Viral content creation (1,349 shares, 56.7% retention)
- Enterprise communications (Cross Country India, Zucol, SSSI)
- Multi-industry writing (healthcare, tech, lifestyle, corporate)
- Complete campaign management (concept → design → execution)
- Published authority (EssentiallySports, Desklib, etc.)
✨ I don't just write copy — I create marketing strategies that drive measurable results.
What’s Next?