Summary of Work
Project Outline, Timing, Goals
Overview: Air wants to bring on an agency partner who can...
1) Help further the brand development of the business
2) Help communicate this value to the end customer.
Below is a summary of the work associated the with project.
Timeline
12 week engagement
- 30% Communications work
- 20% Creative Development
- 50% Site Development
Deadline & Deliverable
- Style Guide - October 2nd
- Marketing Site - November 20th
Goals
- More effective description of the business, pain point, and solution for investors and customers
- Deeper understanding of brand, voice, and tone for product and sales team
- Further develop design system/creative for design team
- Address existing dichotomies for management team