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The ONS brand is formed through people experiencing how we look, sound and act. Many touchpoints combined create the brand in the minds of our users. These include:
The more consistent we are in our consideration of these things, the more trust and recognition we build.
This website contains all you need to know about how to apply the brand. Using our brand correctly is extremely important so we ask that the guide is regularly referred to and followed both internally and with our external suppliers. We hope you enjoy getting to know our brand better.
Brand quick look
About these guidelines
Social media design
Survey material design
Royal Coat of Arms
Our brand in Wales
Accessible text formatting
Creating effective presentations