The ONS brand is formed through people experiencing how we look, sound and act. Many touchpoints combined create the brand in the minds of our users. These include:

The more consistent we are in our consideration of these things, the more trust and recognition we build.

This website contains all you need to know about how to apply the brand. Using our brand correctly is extremely important so we ask that the guide is regularly referred to and followed both internally and with our external suppliers. We hope you enjoy getting to know our brand better.

Brand overview

About ONS

Brand quick look

Templates

Guideline updates

Brand elements

Logo

Typography

Colours

Visual concept

Iconography

Illustration

Photography

Videography

Design how-tos

Social media design

Survey material design

Email design

Diagram design

Icon design

Guidance

ONS sub-branding

Royal Coat of Arms

Our brand in Wales

Accessible text formatting

Creating effective presentations

PDF accessibility guidance