Use this guide to quickly clarify your brand and create consistent messaging across your website. Keep your answers short and simple. Done is better than perfect.

• Master ChatGPT Prompt (does it all)

How to use the ChatGPT prompts:

1. Copy the prompt from the callout.
2. Paste it into ChatGPT.
3. Answer the questions it asks you in your own words.
4. Let ChatGPT turn your answers into copy or ideas, then paste the best bits back into this guide or your website.

🎯 Strategy (Brand Basics)

Answer in 1–3 sentences per question.

• Why does your business exist?
• Who are you serving?
• What problem do you solve?
• Your one-line brand statement

💬 Tone of Voice (How You Sound)

You can keep this very simple and still be consistent.

• Primary tone
• 3 words that describe your voice
• 3 words that describe your brand voice