Created on: March 19, 2019 3:39 PM (CET)

Updated on: June 18, 2021 12:16 PM (CEST) by @Hannah Dixon

<aside> 💡 This website is subjected to change – please make sure to check this section regularly to make sure resources which are associated with STARTUP AUTOBAHN or Plug and Play are used in accordance to the guidelines.

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<aside> ⛔ Items, images and other materials are the product of STARTUP AUTOBAHN and are solely allowed to be used to reflect products, events or content that are directly associated with STARTUP AUTOBAHN or one of its partners/startups. For more information or approval please reach out to the marketing department of Plug & Play Germany GmbH.

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<aside> 💡 Please reach out to authorized STARTUP AUTOBAHN members for approval if you are considering complex visualizations/designs or projects of bigger scope. For guidance and assistance please reach out to the marketing department of Plug & Play Germany GmbH.

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STARTUP AUTOBAHN trademark usage guidelines

1. General terms for usage of trademark STARTUP AUTOBAHN

The trademarks “STARTUP AUTOBAHN” (wordmark) and (logo) (hereinafter “Startup Autobahn Trademarks”) are owned by Mercedes-Benz AG and may be used limited to marketing activities by Startups, Founding Partners, Anchor Partners and Ecosystem Partners of the Startup Autobahn Stuttgart (hereinafter “you”) in accordance with the Trademark Usage Guidelines set out below.

Any use by you must comply (i) with the most up-to-date version of these Startup Autobahn Trademark Usage Guidelines; and (ii) comply with any other terms, conditions, or policies that Mercedes-Benz AG may issue from time to time that apply to the use of the Startup Autobahn Trademarks.

Mercedes-Benz AG shall retain all and any intellectual property rights, title or interest in or to any of the Startup Autobahn Trademarks used by you. If your use of the Startup Autobahn Trademarks is not in accordance with Mercedes-Benz AG's trademark guidelines or is in any way harmful to Mercedes-Benz AG, any right of use the Startup Autobahn Trademarks will automatically terminate. Further any right to use the Startup Autobahn Trademarks will automatically terminate if your participation in the Startup Autobahn Accelerator Program ends. In case of termination any use of the Startup Autobahn Trademarks by you shall immediately discontinue and the Startup Autobahn Trademarks shall be removed or caused to be removed immediately from wherever they have been affixed by or on behalf of you in connection with these Trademark Usage Guidelines.

Mercedes-Benz AG reserves the right, exercisable at its sole discretion, to modify the Startup Autobahn Trademark Usage Guidelines at any time and to take appropriate action against any use without permission or any use that does not conform to the Startup Autobahn Trademark Usage Guidelines.

2. Usage of trademark

a) Use by startups

<aside> 💡 Startups may use the Startup Autobahn Trademarks for promotional and marketing purposes in the context of their activities within the Startup Autobahn program in Stuttgart after the official public announcement that they are part of the Startup Autobahn program. Taking part in one of the Startup Autobahn events solely (e.g. a Deep Dive pitch event) does not qualify for any usage rights of the Startup Autobahn Trademarks.

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Startups of the current batch are NOT eligible for using the STARTUP AUTOBAHN Logo to advertise their company, product or any activity unless it has been explicitly stated otherwise by the STARTUP AUTOBAHN marketing team (marketing-ger@pnptc.com).