SMS #0: Contact Card (Send immediately after opt-in — before Email 1)

Purpose: Encourage subscribers to save Bramble Berry as a contact for better deliverability and trust.

SMS (121 characters):

👋 Tap to save Bramble Berry to your contacts so you never miss a tip, deal, or DIY drop! 💜 [link to contact card]

SMS #1: Welcome Offer (Send same day as Email 1) - 2 hours later

Purpose: Reinforce 20% off welcome offer and drive first-click behavior.

SMS (150 characters):

Welcome to Bramble Berry 💜 Your 20% off is ready. Wherever your creativity leads, we’re here with the supplies to get you started→ [shop link]

📱 SMS #2: Quiz Nudge (1–2 days after Email 2)

Purpose: Prompt quiz completion for segmentation + engagement.

SMS (151 characters):

Looking for your next creative spark? Take our 1-min quiz to discover project ideas + the ingredients and tools to help you bring them to life → [quiz link]

📱 SMS #3: Final Reminder (Same day as Email 5, 6–8pm local time)

Purpose: Create urgency and drive conversion before the discount expires.

SMS (146 characters):

⏳ Last chance! Your 20% off coupon expires at midnight. Stock up on supplies + start creating today 💜 Shop now → [link]