Note: This initiative overlaps with DEGEN POAP features go to market

Phase 0

Objective:

Engage our already engaged contacts and learn if our BOT/board solution is better than what they currently use; if not what features they need (e.g. escrow, filter/sort) to push them over the start line.

Playbook:

• Share a video demo of current capabilities and how it works plus sneak peek at the roadmap
• Post Video Survey
  • What are you excited about compared to your current bounty solution?
  • What isn't quite as good as what you currently do?
  • Would you want to onboard immediately and replace your current approach? (Y/N)
  • If 'No' — what features would you need in order to want to switch
    • Multiple choice select multiple + other option

Customer Outreach Sequence:

1. Current survey respondents
2. DEGEN Launch engaged list
3. Twitter Announcement again w/ Media Guild

Assets Needed:

• [ ] Script for demo video (bullet list of instructions and talking points)

  Script

• [ ] Record video (zoom live 1-take then upload to loom for distribution) going for a gritty lo-fi Alpha Insider type feel not polished promotional vid

• [ ] Engagement Survey (Google forms)

• [ ] Social Media copy w/ link to the current survey; and follow up w/ respondents immediately w/ the video demo and subsequent survey (1,2, punch no delays)

• Copy should generate some FOMO — "get yo early access"

Funnel

1. Interest Survey (Tally form)
2. Send them Video Demo
3. Engagement Survey (Tally form)