Role: Senior Product Designer

Company: Emeritus

Timeline: Feb–June 2025

Programs Tested: Wharton CTO, Kellogg CMO, Kellogg CPO, Chief HR Officer

Methods: Multi-Armed Bandit Testing, UX Audits, Funnel Analytics

Example URL: Kellogg

Overview

Emeritus’ premium landing pages had strong content but poor top-of-funnel performance, especially on mobile. I designed and tested a new modular template using multi-armed bandit (MAB) testing to quickly optimize for visit-to-lead conversion (V2L%) across four global programs.

Outcome: V2L% improved 11–49% across all tested programs. The new template became the global standard for premium program pages.

Problem

Despite high traffic and program value, existing landing pages had:

• Low visit-to-lead (V2L) conversion
• Scroll-heavy content, especially ineffective on mobile
• Unclear CTAs and buried lead forms
• Inconsistent performance across programs

Traditional A/B testing was slow and required heavy traffic volume, which delayed design impact.