Nov 17 – Dec 12

Week 1: Nov 17 – Nov 23

Research & Early Direction

Major Deadline:

• Nov 23: Moodboard + basic design direction finalized

Tasks

• [ ] Review Bookman’s existing logo, mascot, and overall visuals
• [ ] Gather 15–20 reference images (mascot ideas, colors, illustration styles)
• [ ] Look into 3–5 bookstore brands for inspiration
• [ ] Create two moodboards (mascot focused / simple & modern)
• [ ] Write down initial ideas for logo direction, merchandise vibe, and poster feel
• [ ] Put together a simple Week 1 design direction summary

Week 2: Nov 24 – Nov 30

Concept Sketching & Rough Drafts

Major Deadline:

• Nov 30: Logo concept sketches completed

Tasks

• [ ] Create 5–10 mascot refinement sketches