<aside> đź’ˇ Written by Sami Valentine, urban fantasy author. Find out more at samivalentine.com.
</aside>
Objective:
Book one launch in a rapid release of the first 3 books in an Urban Fantasy series over three months into KU.
Tropes: witch, vampire, mystical Hollywood, supernatural hunters, love triangle, badass female MC, amnesia, and doppelgängers
Context:
Newbie author without a backlist and with a three-month-old mailing list. I do have marketing experience which came in handy and improved my learning curve. See more of my branding at samivalentine.com
Launch goal:
Spread awareness of series, create algo stickiness for book 1, and gain readers into my series funnel.
Strategy:
A soft mailing list based launch using some small paid promo for a prequel to get readers into the story funnel. I have been list building since September. I am not using FB/AMS ads. $22 in paid promo used on the prequel to avoid diluting the effect of promotion sites for future promotion of book one.