- 1.6.1. Intro
- 1.6.2. Step 1: Grab Attention with a Compelling Headline
- 1.6.3. Step 2: Open with an Engaging Hook
- 1.6.4. Step 3: Highlight the problem
- 1.6.5. Step 4: Introduce the Solution
- 1.6.6. Step 5: List Benefits, Not Features
- 1.6.7. Step 6: Build Credibility
- 1.6.8. Step 7: Provide Clear and Specific Outcomes
- 1.6.9. Step 8: Handle Objections
- 1.6.10. Step 9: Include a Clear Call-to-Action (CTA)
- 1.6.11. Step 10: Add Urgency and Bonuses
- 1.6.12. Step 11: Keep the Page Clean and Skimmable
- 1.6.13. Step 12: Add a Guarante
- 1.6.14. Step 13: Test and Optimize