28 September 2021 / 5:00 PM GMT / Conference Call

ATTENDEES

Romain Sourdiaux (RS), Michael Speed (MS), Gareth Yorke (GY), Steven Yorke (SY), Michael Martin (MM)

AGENDA

1. Ads
2. Next focus for features & content (pick up evolving yet?)
3. Grants & corporate
4. Finances
5. SAB meeting
6. Community update meeting
7. Trial translations system
8. Website
9. Donation form
10. Monthly update

NOTES

1. Ads

• The social media ads 4 day tests are complete.
• The Twitter ads on both a RS's account and Medito's account were unsuccessful - less than 50 clicks combined.
• The Google Ads campaign led to c5000 downloads. The two versions of the ad performed about the same.
• The Facebook ads appear to have led to 4000 clicks, which is a good conversion rate but could be inflated. RS will set up tracking for facebook ads to track download conversion.