20 November 2020 / 5:00 PM GMT / Conference Call
ATTENDEES
Romain Sourdiaux (RS), Mike Speed (MS), Gareth Yorke (GY), Steven Yorke (SY), Vanessa Landry (VL), Michael Martin (MM)
AGENDA
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User stats
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App Content & Audio
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App Development
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Fundraising - 90 day priority
NOTES
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User Stats
- 68,000 people used the app (27% increase compared to previous period)
- 11 minutes 14 seconds engagement time (5% increase compared to PP)
- We have passed 10k daily active users on the 25th of November (11,281 users)
- Top country is India, Followed by the US, UK and Germany
- 94.2% of our users are on Android (expected!)
- Half a million pages seen
- A user is using the app on average 4 times over 28 days (we knew it wasn’t crazy but it isn’t too bad especially without notification or pattern to make them come back. It has increased by nearly 2% in 28 days)
- Percentage of new user returning each day tend to reach 2.5% after 40 days. (Please read comment in thread regarding this)
- We are now at 114,595 active devices on android
- We have had 17% increase on number of active devices in the past 28 days which is really positive!
- We are going back up with daily installs getting around 1.5k
- We are ranking first for multiple keywords on the play store
- We have served a total of 4 TB of data
- We have saved 3TB of data usage on the server with the backend improvement (meaning we save money on digitalocean)
- In total the app server received 7,220,534 requests
- We have constantly around 250 users on the app
- We have a 50% conversion rate on the store (10% better than previous period)
- 1,266 who previously uninstalled the app reinstalled it!
- Play store conversion for Medito are 20% better than the average for the category health & fitness
- ANR is 0.05% and crash rate is 0.04%
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App Content & Audio
- The new pack of sleep sessions has been recorded by Will and is now pending editing
- Relationships pack - with Will to record
- Sleep stories - All recorded, need sounds adding in before adding to the app.
- Spanish - Mila is now looking to rerecord her sessions at a professional studio
- Portuguese (PT) - Eduarda has finished translating all of the content. Now looking for a Portuguese narrator. Eduarda is reaching out to Portuguese colleges and universities.
- App Development