Examples of institutions (real or fictional) that blur or cross categories in unexpected ways.

<aside> ⚙ Operationalise Ask whether an existing institution's purpose could function with a different mode of operation. Could a charity's work be more effectively served if it functioned more like an investment bank or a venture capital firm? Or vice versa: would a service culture rather than a transactional culture help a deal-making firm to drive better results?

Is there space for a new organisation, set up in a novel way, to tackle a problem set? What organisational forms existed in the past but don't exist now — perhaps without any good reason?

Is a competing organisation vulnerable because it has to endure more bureaucracy or other processes than you'd immediately expect from thinking about it stereotypically?

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