Project Overview

Musafir.com is a prominent travel booking platform with a broad target audience in the UAE, India, and nearby markets. With intense industry competition, their challenge was building stronger blog visibility and organic search rankings to increase qualified traffic and outperform established travel players.

Challenges

• Stiff competition in the travel space. • Low organic visibility for target keyword • lack of consistent blog posting • Weak internal linking and under-leveraged technical SEO.

Desired Goal: Scale organic traffic and increase destination-focused visibility for experiential travel

My Strategic Planning & Execution

1. Comprehensive Keyword Research

• Identified high-opportunity travel topics and commercial keywords tailored for Musafir’s focus areas—travel guides, visa information, flight and holiday planning.
• Mapped both short-tail and long-tail keywords to blog post topics and clusters, ensuring coverage for user search intent across the booking journey

2. Blog Content Optimization

• Updated existing blogs and created new, in-depth articles answering user queries. Integrated semantic keywords and natural language to boost relevance.

• Optimized meta tags (titles, descriptions), heading structure, and used FAQ sections with schema markup for better snippet visibility.

• Addressed content cannibalization by merging overlapping topics, consolidating ranking signals for improved SERP positions.

3. On-Page & Technical Optimization

• Improved meta tags, headings, and schema markup for target pages.

• Optimized images and page speed, making the site mobile-friendly.

• Enhanced internal linking structure for better crawling and user engagement.

• Submitted updated XML sitemap to Google Search Console for faster indexing

4. Strategic Content Creation

• Collaborated with content writers to launch SEO-focused blog posts