Shaping the future of Dutch prop-tech with 10+ offices

Bieden & Wonen is a Dutch prop-tech scale-up that focuses on selling residential houses. Unlike traditional broker offices, Bieden & Wonen has developed a digital tool through which buying parties may place bids, offering full transparency throughout the process.

Goal

Redesign Bieden & Wonen's value proposition while reshaping the product, making it future-proof for its rapid franchise expansion.

Leading KPI’s

• Customer Acquisition Cost

• sales per month

• New Franchisee Offices

Results

• scaled from 3 to 10 franchise offices within 12 months
• designed a city-per-city marketing plan ready to implement for new franchisees
• a decrease in cost per lead (home-owners) of 50%
• guided the re-branding and re-design of the product

Approach