🌿 Bidoo - Functional Health Platform for Chronic Inflammation

Mission: Help people understand and manage chronic inflammation through personalized, science-based health journeys.

Context

Chronic inflammation is at the root of many misunderstood health issues — from IBS to joint pain to fatigue — yet most people don’t know how to identify or manage it.

Bidoo was born from a simple idea:

What if we could offer people the clarity of a functional health consultation — without needing to see 5 different specialists?

The goal: build an accessible, structured platform that gives people insight, direction, and concrete steps to feel better — starting with a comprehensive health test.

My Role

Co-founder · Product Strategy · Health Framework · UX & Content Lead

Built the functional logic behind the test (based on medical literature, validated tools, and practitioner insights)
Designed a scoring system to detect key inflammatory patterns and digestive profiles
Structured a personalized experience: from intake → profile analysis → action plan
Defined the content and UX flow for the test, dashboard, and plan
Oversaw the visual identity and brand tone — science-backed, human, and non-intimidating
Coordinated with developers to ensure medical complexity translated into simple UI logic