San Francisco, Tuesday 14th October 2025 - Strawberry, the agentic browser with built-in, personalized AI companions, announced today that it has raised $6 million in funding, led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Supabase and Hugging Face.
Alongside the financing, Strawberry is launching an upgraded version of its agentic browser with key new features. Early access will be limited to select customers, with broader onboarding planned on a rolling basis each month.
While enterprise companies deploy AI through million-dollar budgets and multi-year projects, freelancers, startups and small businesses need solutions that work immediately. Current AI tools demand technical expertise, force users to rip out and replace their entire workflow, or trap them in standalone interfaces disconnected from the browser - where work actually happens. Strawberry embeds AI directly into browsing, creating an intelligent workspace, adaptive and personalized to how each person works.
Charles Maddock, CEO and co-founder of Strawberry commented: “The browser is a tool most people use daily and know intimately. By giving Strawberry powerful AI features out of the box, we're making AI automation accessible to everyone. This funding helps us continue our mission to help modern workers love what they do and skip their busywork.”
The financing will fuel Strawberry's expansion across engineering and design to support rapid iteration with its growing beta community. The company is developing increasingly sophisticated agentic capabilities that enable AI companions to navigate complex, multi-step workflows within the browser environment, from comprehensive market research to lead generation across password-protected platforms.
Yuri Sagalov, Partner at General Catalyst said: "The browser is fast becoming the front line for AI, and the Strawberry team is at the center of that shift. Their user-centric design and Charles’s ability to galvanize a community give them what we think is a leading edge to capture value in this rapidly evolving market.”
“We got to know Charles even before Strawberry was founded, and were struck by his passion for AI and sharp perspective where it was headed, said Sandra Malmberg, Partner, EQT Ventures. "Their ambition to build at global scale, infectious passion and ability to attract exceptional talent made it an easy decision to become their first investor" adds Gustav von Sydow, Partner, EQT Ventures.
Strawberry's no-code approach to AI assistant creation has already demonstrated strong market validation. Early users are deploying custom companions for diverse applications, from competitive intelligence gathering to sales prospecting, with results that have earned recognition as Product of the Day and Product of the Week on Product Hunt. As one beta user noted: "This is like nothing I've ever tried before."
The platform signals a broader shift from sterile, corporate AI tools toward personalized companions that bring both capability and personality to work. By transforming routine tasks into collaborative experiences, Strawberry is redefining what it means to work alongside AI.
Strawberry is offering early access to a select group of 10k users via strawberrybrowser.com, with all additional sign-ups placed on a waitlist.
About Strawberry
Strawberry is building the self-driving browser that empowers everyone to work on the things they care about, by offloading the rest. Born in Stockholm, the company was founded by a deeply technical team driven to bring the power of AI beyond developers and into the hands of everyday users. Strawberry streamlines repetitive digital work such as flipping between countless tabs, moving data across tools, populating sheets, and writing variations of the same messages, while adapting to each user’s unique workflows and context. With a culture of low ego, high agency, and strong passion, Strawberry is on a mission to make the world’s best AI tools accessible, intuitive, and always at your fingertips.
About General Catalyst
General Catalyst is a global investment and transformation company that partners with the world’s most ambitious entrepreneurs to drive resilience and applied AI. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond. With offices in San Francisco, New York City, Boston, Berlin, Bangalore, and London, we have supported the growth of 800+ businesses, including Airbnb, Anduril, Applied Intuition, Commure, Glean, Guild, Gusto, Helsing, Hubspot, Kayak, Livongo, Mistral, Ramp, Samsara, Snap, Stripe, Sword, and Zepto. For more: www.generalcatalyst.com, @generalcatalyst
About EQT Ventures
EQT Ventures is an early-stage lead investor striving to be the most impactful partner to generation-defining founders. Since launch, EQT Ventures has raised over €2.6 billion across its funds and partnered with more than 140 founding teams across Europe and the US to build enduring, category-defining companies. The team provides more than capital, offering deep operational expertise, strategic guidance, and access to EQT’s global platform to accelerate growth. With a team of former founders and operators, EQT Ventures delivers radical support to help startups scale with confidence. EQT Ventures is part of EQT Group and, together with EQT Growth, forms EQT’s early-stage tech platform.
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