The Beltsville Adventist Church refreshes its branding each month with a new sermon series theme. For February 2025, the theme was “Stronger Together.” The challenge was to create a cohesive set of visuals — sermon slides, a theme logo, and livestream lower thirds — that communicated strength, unity, and connection.
The goals of this project were to:
This was a solo design project. I was responsible for graphic design and presentation design, creating all visual assets for both in-person services and the livestream.
I researched themes tied to Valentine’s Day (unity, relationships, connection) and strength/togetherness (bold imagery, visual metaphors of support). I also mapped the typical order of service to identify which slides were needed for both in-person attendees and livestream viewers.
The main barrier was creating unique slides for February that felt fresh, while still fitting into the church’s branding. Importantly, the designs needed to serve both audiences: the congregation inside the church and the viewers joining online.
Initial Thoughts The central concept was to use bold typography to convey strength, paired with a rope illustration woven through the title text to symbolize togetherness. This gave the visuals both power and warmth.
Visual Research: Colour and Contrast